Marketing your web site by W3U

Before announcing your web site presence to the Internet search engines you should:

I.) Be sure that you have designed Efficient and Effective Web Pages

Check all hyperlinks within your web pages.
Use images that are adequately compressed so that the file sizes are efficiently small and, hence, Load Times are fast. Few people want to sit around waiting for that big picture of YOU to finally download.
Run a spell check on all text.
Where possible, check that your html code is valid. Sloppy html code will result in some web browsers not displaying the web page properly. Also, limit the use of tricky java, asp, higher level html, etc... in your web pages unless you're preparing multiple sets of web pages to accommodate both old and new browsers. There are still a considerable number of web surfers using older web browsers that simply won't view the higher level web page developement code.
Use appropriate 'title' and 'meta' tags within your web page html code.

II.) Post your web address (URL) to the appropriate search engines:

Use Traffic Boost to post your web address to 100's of search engines, databases, and classifieds for a reasonable fee.
Use W3U's Marketing Links to post your URL to the major search engines yourself for free. Our experience suggests that most of your web visitors will come from the top dozen or so search engines. Our experience also suggests that posting to search engines individually gives results that are more reliable than using the services which post automatically to multiple search engines (i.e. if the posting fails during a multiple/automated posting, there is no notification).

Post Your Web Page Address to the Following Search Engine Sites *
Alta Vista	Webcrawler	CANLink	Yahoo	Excite
Infoseek	Direct Hit	HotBot	Starting Point	Magellan
Snap	NerdWorld	Lycos	SavvySearch	Go
OmniSeek	Yahooligans!	Metacrawler	NetMall	ComFind
Galaxy	ICQ It	Nerd World Media	JumpCity	Scrub the Web
REX	YelloWWWeb	NetMall	What's New Too	Jayde Online
What-U-Seek	Infomak	PlanetSearch	UK Index	Cool Site of the Day
	Infohiway	FindLink	Switchboard
	Anzwers	Northern Light	World Search

* The above hyperlinks go to the main web page of each Search Engine. You will have to navigate to the 'Add URL' or 'Add Link' page from there.

Use of <title> and <meta> tags

Your 'title' and 'meta' tags are located in the 'head' portion of your web page. Your web page editor may provide you with drop down menus for inserting the <title> and related <meta> tags. Otherwise, you must add html code while viewing the html source code. The appropriate <title> and <meta> syntax should look like the following (view the html source code of your web page), which is located at the top of your web page:

<html>
<!DOCTYPE html public "-//W3C//DTD HTML 4.0 Transitional//EN"> (this line optional)

<head>
<meta name="GENERATOR" content="Microsoft FrontPage 3.0"> (this line optional)
<meta name="description" content="Place a coherent sentence, of up to 200 characters describing the content of your web page (or site) between the quote marks of the 'content' of the opening and closing 'description' meta tag">
<meta name="keywords" content="Place up to 1000 characters of words and phrases, separated by commas, between the opening and closing 'keywords' meta tags">

<title>Between the opening and closing 'title' meta tags, insert 5 or fewer words which precisely describe your web site (don't use ALL CAPS)</title>
</head>

<body> the body of your web page starts here -->

For more examples on how to use <title> and <meta> tags, use your web browser (e.g. Netscape or Internet Explorer) to 'view' the 'source code' of the various web pages that you view while surfing the net.

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